Behind the Scenes

Behind the scenes

My all time favorite content is the “behind the scenes”

I am a creative at heart and always want to know the details of who is behind the lens, what does the crew look like, the team that makes it happen, the set props and backdrops, etc.

This curiosity goes the same for business and life. Maybe you have a similar curiosity. Let’s take that thought a little further. The details behind business and life are the things that stand out-

Let’s explore that: in a world of “everyone has a podcast” remember over a decade ago we were saying the same thing, “everyone has a website” and it was true. And turned out to be essential for business.

Now how can you share your details with the world to stand out in your field? Share your behind the scenes.

I’ll give you an example:

Here’s the video shoot, subject sits down, subject talks, subject leaves.

Here’s the behind the scenes, I teared up during the shoot because her story made me emotional. Snap. If I take a behind the scenes photo of my tears with the caption “Her story made me cry” with the subject in the background with the set and all- I am going to stop scrolling on Instagram and curiosity is going to take over. Caption continues “hear her story and let me know what you think, LINK IN BIO”

How many clicks do you think I’ll get? How many people will comment their thoughts?

Behind the scenes is powerful. It’s raw. It’s revealing. In a world of staged and perfect let’s share the unperfect, the real, the raw, the authentic.